Capturing leads is the process of identifying and collecting information on potential customers or prospects, with the aim of nurturing relationships and converting them into paying customers.
NURTURE
Nurturing leads involves providing valuable information, resources, and personalized communication to prospects, with the aim of building trust, establishing relationships, and guiding them towards a purchase decision.
CLOSE
Closing leads involves using sales strategies and techniques, such as targeted messaging, personalized offers, and follow-up communication, to persuade and convert prospects into paying customers, ultimately driving revenue and business growth.